User experience draws on all the interaction of a user with a company, its product, and its services. This covers the design of the entire process of acquiring the product, including the branding, design, and features. Having this definition, it would be very important for businesses to ensure their website gets the best user experience since it represents the interaction the company.
A UX designer should analyze why, what, and how a product is used – why users motivated to use the product, what users can do with the product (functionalities), and how those functionalities are designed to be accessible and aesthetically pleasant. In this case the product we are talking of is website and mobile application as an end product of web design agency.
Web design Malaysia agencies offer services to build website while also designing User Interface and User Experience that would give enjoyable experience for the consumers of businesses in Malaysia. As mentioned above, user experience represents the interaction of the company with the customers. In other words, a good user experience would get good response from the customers, hence would improve the brand image or reputation of the company.
User experience is very important to engage customer to your product. Let’s say you have a website. If the homepage experience is not nice, would the user go through other menus or would they close the tab? Another example is on mobile application. If the landing page experience is bad, it is very easy for them to uninstall the application from their mobile phone. If you lose your customers, you lose the chance of gaining profit for your business. Although UX seems as a visual work, it needs proper research to get data and facts, not just opinion. User experience design matters. It is a continuous part of a company’s strategy. It uses customer experience as the center of the product design.
To improve businesses in Malaysia, User Experience must be applied into their marketing strategy. Be close to your customer by making sure your web design has a great user experience.